The fastest, easiest way to launch with confidence...
TestPilot delivers real shopper data in 72 hours. 10x faster and 5x cheaper than traditional test markets. Real shoppers, realistic retail, and expert-trained AI analysis.
How It Works
Upload & Test
Upload your designs, set your price points, and define your target audience. Our platform creates a realistic shopping simulation.
Real Shoppers Decide
50+ real category buyers shop in a simulated Amazon or Walmart environment. We track every click, scroll, and purchase.
Act on Insights
Get AI-powered analysis with clear recommendations. Know exactly what to change, keep, or kill before you invest.
Available Simulations
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TSee the platform in action
Watch how brands use TestPilot to select competitors and launch with confidence.
Trusted by the best brands...
Quest Nutrition
Cholula
Shaz & Kiks
Jinx
Modica
Wondercide
Bala EnzymeQuest NutritionCholulaShaz & KiksJinxModicaWondercideBala EnzymeWhat Can You Test?
TestPilot handles every type of CPG product decision.
| New Product Launch | Test your product concept before investing in production. | |
| Package Design | A/B test packaging designs to find the winner. | |
| Price Optimization | Find the price point that maximizes revenue. | |
| Competitive Analysis | See how you stack up against competitors. | |
| Line Extensions | Test new flavors, sizes, and variants. | |
| Reformulations | Validate reformulated products before launch. |
Why TestPilot Wins
| Focus Groups | Test Markets | TestPilot | |
|---|---|---|---|
| What you measure | What people SAY | Full market risk | What people DO |
| Cost | $8k+/session | $150K+ | As low as $2k |
| Timeline | 2-3 weeks | 3-6 months | 72 hours |
| Accuracy | 35% | 92% | 89% |
Data from 500+ tracked product launches. Industry benchmarks from Nielsen research.
10X faster. 40X cheaper. 2X more accurate.