Test Before You Launch. Avoid $100K+ in Failed Product Costs.
The CPG product testing platform that delivers real shopper behavior data in 72 hours. 10x faster and 5x cheaper than traditional test markets.
Start Your First Test
How Product Simulation Testing Works
Upload & Test
Upload your designs, set your price points, and define your target audience. Our platform creates a realistic shopping simulation. No coding required.
Real Shoppers Decide
50+ real category buyers shop in a simulated Amazon or Walmart environment. We track every click, scroll, and purchase. Real purchases, not surveys.
Act on Insights
Get AI-powered analysis with clear recommendations. Know exactly what to change, keep, or kill before you invest. Actionable, not academic.
Available Simulations
See the Platform in Action
From product setup to AI-powered insights, TestPilot gives you everything you need to predict launch success.
Meet Robbie: Your AI Launch Advisor
Our AI doesn't just collect data — Robbie analyzes CPG launch patterns from thousands of products to deliver actionable insights for your launch optimization.
- Tracks micro-behaviors: hover time, scroll patterns, cart abandonment
- Pattern matches against 1000s of product launches
- Provides clear actions like "Lower price to $4.99" not vague insights
- Generates clear, actionable recommendations for your team
Test Every CPG Product Decision
From package design testing to price optimization, TestPilot handles every type of CPG innovation decision.
New Product Launch
Test your product concept before investing in production.
Package Design
A/B test packaging designs to find the winner.
Price Optimization
Find the price point that maximizes revenue.
Shelf Placement
Optimize your position on the digital shelf.
Competitive Analysis
See how you stack up against competitors.
Line Extensions
Test new flavors, sizes, and variants.
Why TestPilot Wins
| Focus Groups | Test Markets | TestPilot | |
|---|---|---|---|
| What you measure | What people SAY | Full market risk | What people DO |
| Cost | $8,000/session | $150K+ | $3,950/test |
| Timeline | 2-3 weeks | 3-6 months | 72 hours |
| Accuracy | 35% | 92% | 89% |
Data from 500+ tracked product launches. Industry benchmarks from Nielsen research.
Stop guessing. Start knowing. Launch with confidence.
Real Results from Real Brands
Trusted by the best brands...
What Our Clients Say
“TestPilot gave us the confidence to launch knowing we had real shopper data behind every decision. We saved over $200K in avoided production costs.”
“The simulation results matched our actual launch performance with 91% accuracy predicting actual sales. This is now a mandatory step in our innovation process.”
“We tested 4 package designs in 72 hours for less than the cost of a single focus group. The data was dramatically more actionable.”