Case Studies
Emerging Snack Brand
Had 3 flavor variants ready for launch. Traditional focus groups picked the "safe" choice, but the team had doubts.
“TestPilot showed us that our 'sure thing' flavor would have flopped. The dark horse variant? It outperformed by 340%. That insight saved us from a very expensive mistake.”
Confidential CPG Brand
Focus group participants loved a new energy drink flavor. Company invested $200K in production and launch.
“Focus groups tell you what sounds good. TestPilot shows you what people actually buy. There's a massive difference.”
National Snack Company
Uncertain whether a new premium bar could command $5.99 or needed to be priced at $4.99.
“The data said $5.99 loud and clear. We launched at that price point and hit our year-one revenue targets in 7 months.”
Series A Protein Brand
Had two package designs. Investors wanted data before committing to Series A funding.
“TestPilot gave our investors the confidence to say yes. We had real data showing our package would win on shelf.”
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Why TestPilot Wins
| Focus Groups | Test Markets | TestPilot | |
|---|---|---|---|
| What you measure | What people SAY | Full market risk | What people DO |
| Cost | $8,000/session | $150K+ | $3,950/test |
| Timeline | 2-3 weeks | 3-6 months | 72 hours |
| Accuracy | 35% | 92% | 89% |
Data from 500+ tracked product launches. Industry benchmarks from Nielsen research.
Stop guessing. Start knowing. Launch with confidence.