Myles is Gone. No One's Noticed Yet...

Myles, 33, spent his days running focus groups, designing surveys, and turning data into PowerPoint decks for Fortune 500 CPG brands. He was good at his job. Really good.

But last month, Myles was quietly let go. His firm replaced his entire team with an AI-powered platform that does in 72 hours what Myles needed 6 weeks to deliver.

Here's what's happening across the market research industry:

1. AI can now recruit, screen, and engage real shoppers at scale
2. Behavioral tracking replaces self-reported survey data
3. Pattern recognition across thousands of launches beats human intuition
4. Reports are generated instantly, not over weeks of analyst time

The firms that survive will be the ones that embrace AI as a tool, not fight it as a threat. The analysts who thrive will be the ones who learn to interpret AI-generated insights and add strategic context that machines can't.

Myles's story isn't unique. It's a preview of what's coming for the entire $80B market research industry.

The question isn't whether AI will transform CPG research. It's whether you'll be using it - or competing against those who are.